Charlie's Story
23andME STORIES
Looking for missing knowledge of his ancestry, Charlie discovers health information that changes his life.
Part of a years-long collaboration that with 23andMe that spawned 24 unique customer profiles. The campaign got exposure across multiple platforms from traditional broadcast media buys, to a variety of web placements, and a wealth of social media engagement.
Credits
Directed by: Jeremy Levine
Produced by: Landon Van Soest
Director of Photography: Alex Galiano