Pat's Story
23andME STORIES
In an unexpected revelation, Kelle gives her mom Pat the greatest holiday gift of her life.
Part of a years-long collaboration that with 23andMe that spawned 24 unique customer profiles. The campaign got exposure across multiple platforms from traditional broadcast media buys, to a variety of web placements, and a wealth of social media engagement.
Credits
Directed and Produced by: Landon Van Soest
Director of Photography: Tim Sessler
Edited by: Landon Van Soest